A Roadmap towards a Green Business
Gio 02 Ott 2025
09:30 - 12:30
Ms Teams (Online Event)
Inglese
Descrizione evento
The shift toward sustainable business is no longer optional—it’s a competitive necessity.
A roadmap to a green business highlights the key steps organizations must take to embed environmental responsibility at the core of strategy and operations.
It begins with vision and leadership commitment, ensuring sustainability is not a side project but a guiding principle.
It moves through resource efficiency—reducing energy, water and material waste—while adopting circular economy models that turn waste into value. Innovation is central: from green product design to clean technologies and digital solutions that enable low-carbon operations.
Equally vital are supply chain transformation and stakeholder engagement, ensuring that employees, partners and customers actively participate in the journey.
Finally, the roadmap emphasizes metrics, transparency and reporting, making sustainability measurable and accountable.
Going green is not just about compliance or ethics—it is about resilience, market relevance, and long-term profitability.
Businesses that embrace this roadmap unlock opportunities for growth, innovation, and trust, positioning themselves as leaders in the economy of tomorrow.
Luogo
Agenda
- The Wake-Up Call
- Climate crisis → not a distant threat, but today’s business risk.
- Customers, investors, regulators are demanding change.
- Green is no longer a “nice to have” — it’s survival.
- Vision & Leadership
- Sustainability must start in the boardroom.
- Leaders define the “why” and set the ambition.
- Green vision = growth vision.
- Efficiency First
- Cut waste, cut costs, cut emissions.
- Energy efficiency, water savings, smarter logistics.
- Doing more with less = instant wins.
- Circular Thinking
- From linear “take–make–waste” → to circular “reduce–reuse–regenerate.”
- Products designed for repair, recycling, sharing.
- Waste becomes raw material, not a problem.
- Innovation as the Engine
- Clean tech, renewable energy, sustainable materials.
- Digital tools to measure, optimize, decarbonize.
- Innovate not only products, but business models.
- Green Supply Chains
- Sustainability is only as strong as your weakest supplier.
- Partner selection, traceability, ethical sourcing.
- Building resilience through collaboration.
- Engaging People & Customers
- Employees as change champions.
- Customers as co-creators of sustainable value.
- Transparency builds trust, trust builds loyalty.
- Measuring What Matters
- KPIs, impact reporting, ESG standards.
- From greenwashing → to clear, data-driven accountability.
- Progress is proof.
- The Payoff
- Lower costs, stronger brand, investor appeal.
- Future-proofing against regulation & risk.
- Growth in the markets of tomorrow.
Going green is not just about saving the planet — it’s about saving your business. Those who lead will thrive. Those who lag will vanish.
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Host
Silvia Beccari
Philosopher, EU Climate Pact Ambassador CERCIS (CEntre for Research on Circular economy, Innovation and SMEs) & Fondazione Aldini Valeriani
